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Greenwashing Awareness Training

Price £




Half day (3 hours)

We can run this course inhouse or privately just for you and your colleagues.


Please submit a training request to check availability and prices.

About the Course

Our Greenwashing Awareness Training for Financial Professionals is a comprehensive program designed to provide an in-depth understanding of the various techniques used to mislead investors through deceptive marketing practices.

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Learning Outcomes


  • Recall the historical background and definitions of greenwashing, greywashing, bluewashing, social washing, impact washing, sustainable washing, eco-bling, and carbon washing.

  • Identify the techniques used to mislead investors.


  • Explain the potential impact of greenwashing on sustainable investing.

  • Describe the current state of misleading claims and regulatory developments.

  • Discuss the cost of getting it wrong and the potential consequences.

  • Outline a whistle-blowing case related to greenwashing.


  • Develop an action plan to tackle greenwashing and other deceptive behaviours.

  • Help in the implementation of operational resilience testing and scenarios.


  • Analyse the potential impact of greenwashing in the crypto industry.

  • Compare and contrast different types of greenwashing.


  • Evaluate intentional or accidental greenwashing in financial products and services.

  • Assess the effectiveness of current regulations and policies in preventing greenwashing.


  • Propose innovative solutions for addressing challenges associated with greenwashing and deceptive behaviours.

  • Create a greenwashing awareness training program for financial professionals.

Course Outline

Module 1: Introduction to greenwashing

  • Communication of environmental practices

  • Historical Background and Drivers

  • Definition and Examples

  • Claim vs Executional Greenwashing

  • Taxonomy of Greenwashing

  • Greenwashing as Decoupling and Attention Deflection

Module 2: Deceptive practices and greenwashing terms

  • Intentional or accidental greenwashing

  • Key terms and methods

  • Other deceptive practices incl green hushing, blue washing, impact washing, carbon washing, sustainable washing, eco-bling and more green

Module 3: Impact and cost of greenwashing

  • Impact on sustainable investing

  • Current state of misleading claims Investor and consumer awareness

  • Cost of getting it wrong

Module 4: Tackling greenwashing

  • Sustainable Development Goals (SDGs)

  • Legal and Regulatory Frameworks:

    • EU Green Claims Directive

    • UK Green Claims Code

    • Advertising Standards Authority

    • EU Sustainable Financial Disclosure Regime and UK Sustainable Disclosure Requirements and Investment Labels incl FCA Greenwashing Rule

    • ISO Environmental Management System

    • EU Ecolabel and other Certification Marks

  • Lack of harmonisation increases risk of greenwashing

  • Whistleblowing and greenwashing

Module 5: Anti-greenwashing frameworks

  • How to create an anti-Greenwashing framework across your business:

    • Policies and Procedures

    • Due Diligence

    • Surveillance and Monitoring

    • Operational resilience testing

The course includes interactive elements such as quizzes, scenarios, and other engaging components. These interactive elements serve as effective tools to reinforce the course material and allow learners to apply their knowledge effectively. By participating in these activities, learners will have the opportunity to test their understanding of the concepts covered and enhance their overall learning experience.

Required Knowledge and Skills

This course is suitable for anyone in the financial services industry.

Our courses can be adapted so that it specifically addresses individuals working in specific roles such as risk and compliance, front, back, and middle office personnel, board members, and senior managers.

About Your Trainer

Zoe Keen

Zoe Keen

Zoe is a finance professional with in excess of 20 years of Investment Banking Compliance experience, operating across multiple functions including Head of Public Side Advisory, Head of Central Compliance, Certifications, Control Room and Surveillance.

In addition to her deep understanding of UK & international regulation as it applies to investment banks, Zoe’s core areas of strength include senior management engagement, the design, implementation and oversight of governance and risk frameworks, and delivering comprehensive Compliance policies, procedures and training programmes.

At Leaman Crellin Zoe focuses on regulatory consulting and training, with a specialist interest in Environmental, Social and Governance (ESG) and Sustainable Finance.

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